Dubai, UAE – Dubai-based esports organisation Galaxy Racer (GXR) has appointed Rohin Bhaumik, former marketing lead at gaming publisher Garena, to be its new head of creators and talent for South Asia.
Bhaumik has a strong background in esports and gaming, having worked both as an influencer and in creator management at Intel India and Garena’s BOOYAH!, where he created multiple IP’s around the creators across games such as Free Fire, GTA Online, and Fall Guys. He was also a major stakeholder in the launch of BOOYAH! Esports in 2021. Moreover, Bhaumik has previously worked with leading brands such as PUBG Mobile and OnePlus.
As part of his new role at GXR, Bhaumik will be focusing on both current and future content creators, scaling them at hyper-growth speed.
GXR believes that Bhaumik can bridge the gap between all stakeholders within the ecosystem, and it anticipates that his knowledge and experience will bring great value to the team.
Commenting on his appointment, Bhaumik said, “I look forward to growing our content creators and providing them with the highest quality content possible that will support their growth.”
Paul Roy, Galaxy Racer’s CEO, shared that with the aggressive expansion of their organization at the hyper-growth stage and particularly their content creators network throughout South Asia, it is key that their creative output is of the highest calibre with an end-to-end support structure.
“Rohin’s wealth of experience will undoubtedly make him an invaluable asset to the Galaxy Racer family. Welcome to our galaxy,” said Roy.