Sydney, Australia – Advertising agency Clemenger BBDO Sydney has appointed former chief of strategy at global communications and advertising company Saatchi & Saatchi, Graham Sweet, to be its new head of brand planning.
Sweet brings with him almost 20 years of experience in brand strategy across a variety of sectors. Within that time, he has worked with some of the most recognized agencies and brands globally. Aside from his former role at Saatchi & Saatchi, Sweet was previously head of strategy at socially-led creative agency We Are Social. Some of his past roles also include being the planning partner at marketing firm DDB, and the strategy director at full-service media company Bohemia.
Clemenger BBDO Sydney’s Chief Strategy Officer Lilian Sor commented that Sweet has a phenomenal track record as a strong brand planner, and that they could not be happier to welcome him to the Clemenger Sydney planning crew and agency.
“Loving nothing more than navigating the challenges of big brands and holistic communications, Graham is a simplifier and he’s focused on strategy as a means to an end, not the end itself. Optimistic and motivated, Graham is an advocate of creativity and a tech enthusiast, and is sure to enhance our agency and our clients’ businesses,” said Sor.
Just recently, Clemenger BBDO Sydney announced its collaboration with Sydney Water, the organization that manages the environment and health of the city’s waterways. The agency released a new water-saving campaign titled ‘Turn it off, Bob’ to serve as a reminder for Sydneysiders to conserve water.