Singapore – Media measurement and analytics company Comscore has tapped former regional vice president for sales and marketing for SEA at Universal Pictures Han Seng Lim as its new client services lead consultant for Southeast Asia, where he will continue to build on the relationships that Comscore established with both existing and new clients.
He brings into the company more than 20 years of business experience and sales success across the movies industry in Asia.
During his stint at Universal Pictures, he has left a track record in exceeding business goals through market development and building client relationships. Previously, he held a variety of senior roles in the movies industry, including at United International Pictures.
For Frank Perikleous, vice president for movies for APAC and AUS at Comscore, Lim’s experience within the region and his vast understanding of the market will strengthen their insights into the theatrical business in SE Asia.
He added that with the reopening of many SEA markets after long periods of lockdown, it will be essential that data analytics and collection assist in the rebuilding and growth of the movie industry.
“Along with providing Comscore’s International Box Office Essentials (IBOE) service, which is the world’s leading box office database, Lim will also provide the exhibition community with access to the latest technologies in data analytics and marketing intelligence through leveraging Comscore’s relationships with Showtime Analytics and Gower Street to give the industry unprecedented information, communication platforms and coverage of the region,” Perikleous concluded.
Comscore has been tapped by dentsu Media during this year in order to instigate change in television measurement by enabling the adoption of advanced audiences and the move to impressions.