Singapore – ADA, Axiata Group’s digital group, joins with Meta to launch a business messaging hackathon, improving WhatsApp’s use as a route of communication between individuals and organisations across the APAC region.
ADA and Meta will launch the ‘ADA Business Messaging Hackathon 2023: Building the Future of Conversations’, with the goal of providing 1 million APAC enterprises with said solutions. Over 10,000 digital talents from Singapore, Malaysia, and Indonesia, including students, developers, and entrepreneurs, will collaborate to create chatbot solutions on the WhatsApp Business Platform.
Paul Kim, VP of Telco Ecosystem Partnerships APAC at Meta, said, “With increasing number of customers communicating with a business or service account on WhatsApp in APAC, business messaging has become one of the core growth pillars of Meta and we are delighted to cement our partnership with ADA, which will also include the integration of ADA’s best-in-class CPaaS (Communications Platform as a Service) solutions – ADA’s Business Messaging Platform & APIs with WhatsApp Business Platform. This will enable businesses to seamlessly communicate with their customers and offer more personalized experiences”.
Meanwhile, Srinivas Gattamneni, CEO of ADA, said, “As seamless Customer Experience (CX) and stronger customer relationships continue to become the focus of businesses, ADA is proud to strengthen our strategic relationship with Meta by contributing to the growth of this ecosystem. This hackathon will be anchored on the WhatsApp Business Platform for our clients and businesses across APAC.”