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Marketing Featured ANZ

The Hallway nabs GWM account as new agency of record

Sydney, Australia – Independent advertising agency The Hallway has been appointed by vehicle manufacturer GWM in Australia as its agency of record.

GWM has a presence in over 60 countries and offers level design and equipment usually only found in performance and luxury vehicles for a fraction of the price.

As part of the remit, The Hallway will be managing GWM’s brand strategy, advertising, and digital, as well as social, and CRM.

Steve Maciver, GWM’s head of marketing and communications, said The Hallway’s depth of automotive experience shone through as did their practical knowledge of digital transformations. 

“GWM is a brand that seeks innovation as a means to improve the customer experience and The Hallway’s record in this space made them the right partner for our next phase of growth,” said Maciver.

Meanwhile, Jules Hall, The Hallway’s CEO, said, “We are incredibly excited to be partnering with GWM. It’s a unique opportunity to be joining forces with such an impressive organization at this stage of its growth curve.”

The appointment is effective from 1 January 2022 and covers GWM’s Australian and New Zealand businesses.

Just recently, The Hallway has announced the launch of its newest performance marketing division called The Hallway Performance Digital (THPD), focusing on creative content optimized for direct response digital channels.