Petaling Jaya, Malaysia – Grab in Malaysia has announced that it has extended its newly piloted grocery delivery service GrabSupermarket to Klang Valley.
In November, Grab launched the delivery-only supermarket in Petaling Jaya. The addition of the new market is a response to Klang Valley’s growing demand of online grocery shoppers who are looking for a convenient and accessible way to restock their weekly groceries on GrabMart.
As an extension of the app’s GrabMart, GrabSupermarket currently delivers over 2,500 products including a wide and growing selection of household goods, pantry essentials, and beauty and health essentials as well as freshly-sourced produce direct from its warehouse and farms. At zero delivery fees, GrabSupermarket brings fresh produce to customers’ doors within 24 hours.
“The next-day delivery model enables us to ensure the produce is delivered from our variety of partnering farms and suppliers directly to us, and from us to the customers, all within 24 hours. We saw an incredible take up of GrabSupermarket among consumers during the pilot phase, with fresh produce such as fresh vegetables, fruits, and poultry making up almost 50% of our orders,” said Sean Goh, managing director of Grab Malaysia.
Goh added, “Our ambition is to be able to offer the widest selection of groceries at the best prices, maximum freshness and zero delivery fees to every Malaysian household. In addition, we hope that GrabSupermarket will create even more income opportunities for all our drivers,” added Goh.
Moving forward, Grab plans to further grow GrabSupermarket and expand to more capital cities across the country.
“We have been extremely encouraged by the response from our ecosystem of partners and customers, and we are committed to continue improving to deliver a superior customer experience to all Malaysians,” shared Goh.