Platforms Featured Southeast Asia

To prove ease of e-wallet, Grab Thailand ropes in ‘ape’ to teach cash-loving Thais

Bangkok, Thailand – Super-app Grab in Thailand has rolled out a new campaign titled, ‘Dear Homosapiens’, to encourage the cash-loving nation to use its digital wallet service, GrabPay

According to Grab, Thai users remain adamant in trying its in-app e-wallet as they still seem to be tied to the traditional practice of cash. Ever since GrabPay has been introduced, Grab has been aggressively marketing it as a top preferred mode of payment in availing its services such as GrabFood and GrabMart and most especially its ride-hailing service, continuously launching discounts corresponding to its use. Grab even said that majority perceived the service as way too complicated for them. 

In order to turn this view around, Grab in Thailand collaborated with creative agency Wolf Bangkok and production company Salmon House to launch a new ad – a quirky conversation between an ape and a naive lazy man who thinks that everything is complicated. In order to stress its simplicity and ease of use, in a sarcastic spin-off, it is the ape who explains to the fully-evolved homosapien how to use GrabPay. 

“This commercial film aims to shift Grab users’ behavior by using a hilarious conversation to attract the audience and to deliver the message ‘GrabPay Wallet is really easy to use’,” said Wolf Bangkok in a press statement.

SME Featured Southeast Asia

GrabPay PH joins agri-eCommerce Mayani to enable farm-to-table for MSMEs in rural Region 2

Manila Philippines – GrabPay, Grab’s e-wallet cashless solution, the Department of Trade and Industry (DTI) Region 2, and fast-growing agri-eCommerce platform, Mayani has announced its tripartite partnership to create broader market access and seamless e-payments solutions to farming communities and agripreneurs across Region 2, or the Cagayan Valley Region of the Philippines.

With the transport of fresh produce being a key challenge throughout the pandemic, farming communities and agripreneurs across the region were left unable to market and sell their fresh produce to a wider customer base, causing an oversupply. Through this partnership, the three parties will work together to promote a safe, seamless, and cashless farm-to-table e-commerce experience to more Filipinos to help boost rural incomes among thousands of farmers, farming communities, and agripreneurs across the Cagayan Valley Region.

With the partnership, Mayani will consolidate and activate a whole range of produce from 4,761 farmers in Region 2 and manage orders through its e-commerce platform with GrabPay as its digital payments solution. Likewise, GrabPay will also be providing wider market access to Mayani’s farming communities through a five-day campaign on the Grab app starting November 5, 2020, and users can also earn GrabRewards points whenever they use GrabPay to shop for fresh produce on-site.

In order to ensure broad inclusivity within the farming communities, DTI Region 2 will facilitate region-wide linkage of Cagayan Valley Region’s farmers cooperatives and agri-MSMEs to the Mayani platform.

“Even in these uncertain times, our mission in Mayani has stayed the same; help thousands of smallholder farmers lead better lives by changing how people buy their food through e-commerce. This partnership is another step in our efforts to bridge the gap between our own agro-entrepreneurs and potential customers in Metro Manila and eventually, all around the nation,” said JT Solis, co-founder, and CEO of Mayani.

Serving as the conduit for facilitating private sector relations with farmer cooperatives, DTI Region 2 will continue to provide the necessary support for tech-enabled, multi-stakeholder initiatives in agro-entrepreneurship. 

“Region 2 has always been known as one of the country’s top food providers, playing an integral role in the food supply chain of millions of Filipinos. Creating better access to quality produce from all around the country continues to be our priority, and we hope to expand our service by replicating the partnership we’ve established here in more areas,” said Leah Pulido Ocampo, DTI Region 2 regional director

Meanwhile, Head of GrabPay Philippines Jonny Bates said that the birth of the partnership comes at a time when many MSMEs are looking to digital means to recover economically.

“Our partnership with DTI Region 2 and Mayani is a wonderful example of how GrabPay can help farmers and farming communities recover from the crisis, and grow sustainably. We’re thankful to have this opportunity to work alongside Mayani and DTI Region 2, and we encourage more farmers,  farming communities, and agripreneurs to continue to embrace digitalization and cashless payments to better serve our kababayans,” said Bates. 

Platforms Featured Southeast Asia

Grab PH rolls out cash-to-GrabPay transaction for car rides

Manila, Philippines Cashless transaction has just been made easier with Grab’s Cash-in With Driver feature, which allows cash-paying commuters to receive their change through their GrabPay, Grab’s in-app e-wallet.

Grab activated the new feature to help cash-paying commuters to easily transition towards cashless payments and unlock benefits that GrabPay has to offer, such as GrabRewards points, and other dedicated deals, and promotions.

According to Ronald Roda, Grab Philippines’ head of transport and shared Services, Grab hopes that through this new innovation, more commuters would utilize cashless options.

“With many of our kababayans required to physically be present in their workspaces and offices, transportation remains key in effectively driving safe and sustainable economic recovery for our communities and our country. Through this innovation, we hope to help ease the cashless barrier for our commuters by enjoining our driver-partners to not only provide a safe and reliable means of transportation, but to also help more Filipino commuters embrace cashless payment, and unlock the many benefits that await them with GrabPay.”

The new feature will be fully rolled out by November 2020. It will be available on GrabCar 2-seater and 4-seater in Metro Manila, GrabBayanihan Car, GrabCar 2-Seater in Cebu and Pampanga, and soon on GrabTaxi.