Marketing Featured Southeast Asia

PLDT launches tourism app for Camarines Norte province

Manila, Philippines – PH telco PLDT has launched ‘GoCamNorte’, an official tourism application for the country’s province Camarines Norte, during the annual Bantayog Festival and the province’s celebration of its 102nd founding anniversary. Developed in collaboration with telco Smart and media company InnoPub Media, the new ‘GoCamNorte’ app aims to boost the number of visitors in the Bicol region’s northernmost province as travel restrictions are gradually lifted. 

With the new app, tourists and locals will be able to learn more about Camarines Norte’s best destinations and heritage sites even before they visit the province using mobile technology. It also has interactive markers that provide contactless delivery of information through QR codes.

Moreover, the new app also links visitors to important government hotlines and accredited tour operators, resorts, and accommodations. This gives tourists the assurance that the businesses they patronise have undergone the necessary training so they can offer a safe and memorable experience.

Stephanie Orlino, Smart’s assistant vice president and head of community relations, said, “Smart continues to empower the communities we serve through our technology-enabled programs. Now that we are slowly opening our doors to visitors, our digital tourism application can help provinces like Camarines Norte share and promote the many wonderful sites to visit, as well as travel guidelines for tourists.”

Meanwhile, Mariano “Bong” Palma, the provincial tourism officer of Camarines Norte, noted, “This digital innovation gives the public easy access to necessary information about the province. The platform also allows us to push messages quickly for updates.”

Max Limpag, InnoPub Media’s co-founder, said, “With the use of smartphones, we can enable safe and contactless delivery of tourism, cultural and historical information, right in the hands of travellers, enhancing their overall experience.”

The ‘GoCamNorte’ app can be downloaded for free from the Google Play Store or from the Apple App Store.