Categories
Marketing Featured Southeast Asia

Globe’s entertainment production Globe Studios changes name to ANIMA

Manila, Philippines – Globe Studios, the Filipino entertainment production company under telecommunications company Globe, has rebranded, to now be called ANIMA.

ANIMA will be under the umbrella of Kroma Entertainment Inc., a new entertainment company backed by the Globe Group of Companies. The former Globe Studios was the one behind the critically-acclaimed Filipino films such as ‘Fangirl’, ‘Goyo: Ang Batang Heneral’, and ‘Dead Kids’, along with series such as ‘Gaya sa Pelikula’ and ‘OTJ: The Missing 8’.

Quark Henares, the head of ANIMA, stated that the new name signifies the changes they will be offering to the public as they venture into a new era of entertainment.

He further shared that it was hard for them to let go of the name Globe Studios because they have done and achieved so much in their five years of existence, but believes they can only go onward and upward with ANIMA.

“We are always on the lookout for how we can tell Filipino stories better – be it through the silver screen, black box, or handheld devices. It’s the stories that matter, and the way we get them to you. We’re doubling down on that with ANIMA, so you can expect more stuff on YouTube, on Spotify, on TikTok,” Henares added.

ANIMA said that viewers can expect more fun and exciting materials. One of the films they can anticipate is ‘Ang Pagbabalik ng Kuwago’, the first Filipino feature film to premiere at the prestigious Sundance Film Festival in more than 15 years, and ‘Hintayan ng Langit’ spinoff series ‘Simula sa Gitna’. It is also strengthening collaborations with One Championship, WeTV, and Netflix, as well as HBO Go.

Moreover, the team is raring to experiment with other formats and genres. Content are already visible in the podcasts ‘Nandito Sila’ and ‘Come Home’, while other podcasts started tackling new themes – cryptocurrency, motherhood, and sexual behaviors, among others.