Marketing Featured Southeast Asia

Cebu Pacific migrates loyalty program ‘GetGo’ to ‘Go Rewards’

Philippines – One of the largest airlines in the Philippines, Cebu Pacific, has recently announced the migration of its loyalty program ‘GetGo’ to ‘Go Rewards’.

‘Go Rewards’ is a lifestyle and rewards program of the Gokongwei group that provides its members more ways to enjoy deals and benefits from Cebu Pacific’s many partner brands.

Through the migration, the ‘GetGo’ points earned before 1 January 2020 will be converted into Cebu Pacific Travel Fund. Members will be able to use this virtual wallet to purchase new flights, add-ons, and taxes, as well as fees on the airline’s website.

Meanwhile, the points earned from 1 January 2020 onwards are converted into ‘Go Rewards’ points. One point is equivalent to ₱1 and can be redeemed in over 2,000 retail stores. 

Furthermore, under the ‘Go Rewards’, members from the Philippines can earn and redeem points from purchases in Gokongwei-owned stores such as the Robinsons Department Store, Robinsons Supermarket, and The Marketplace, as well as Shopwise, and Southstar Drug, among others. Members can also enjoy exclusive deals and coupons that they can discover via the ‘Go Rewards’ app. 

“We are excited to be part of this new and improved loyalty program where we are now able to offer more rewards and options for our customers,” said Candice Iyog, Cebu Pacific’s vice president for marketing and customer experience.

Cebu Pacific said that the members with ‘GetGo’ loyalty cards may exchange them for the new ‘Go Rewards Classic’ card by simply presenting the old ‘GetGo’ card in any Robinsons Retail store, and activating the card through the ‘Go Rewards’ app to easily view the points. In addition, the ‘GetGo’ members with existing ‘Go Rewards’ membership can conveniently merge both accounts through the ‘Go Rewards’ app.

Meanwhile, the ‘GetGo’ members who are new to ‘Go Rewards’ can merge their ‘GetGo’ membership by downloading the ‘Go Rewards’ app, selecting ‘Register’, and then linking their ‘GetGo’ account. After doing so, the ‘GetGo’ number will be deactivated, and the new ‘Go Rewards’ number will be the membership account moving forward.