Thailand — All kinds of athletes need hydration to fuel concentration in competitive settings. That’s why Talon, a Southeast Asian esports organization, has announced GBeat, an energy drink for gamers in Thailand, as the official energy drink partner of its Arena of Valor (ROV) team.
The partnership will see Talon, the organization and its athletes, promote the new zero sugar brand designed specifically for gamers with co-created content across the team’s social media in Thailand.
Sean Zhang, CEO of Talon Esports, said, “Our players are amongst the best in the world at what they do. Whether it is match day or training during the week, the players require intense concentration and focus for hours on end.”
Zhang continued by saying, “We are delighted to have such an exciting new brand in GBeat fuel the team to ensure they’re at peak performance no matter the occasion. Equally important is being able to share with our fans the things we love. It’s a great tasting product that will enhance the gaming experience of any gamer – whether it’s gaming themselves or cheering on their favourite team or streamer.”
Talon is the current representative of Thailand’s ROV team, sending 5 players to Vietnam at the upcoming SEA Games this May.