Singapore – The Gambling Regulatory Authority (GRA) of Singapore has officially named AKIN as the creative agency of record for its social media initiatives in Singapore, following a pitch called in January 2024.

This partnership marks a significant step in GRA’s digital communications journey to raise awareness of the role of GRA and increase the visibility of the GRA brand.

The agency’s responsibilities will extend across a broad spectrum of creative and content duties, designed to foster a more informed public by communicating GRA’s key messages effectively and engagingly. The length of appointment is for two years, with the option to extend for another year.

As part of its efforts, AKIN will focus on humanising the GRA brand by highlighting the relatable aspects of GRA’s work and fostering connection and engagement with the general public. This initiative will bring GRA’s mission to life through content broadly revolving around educational content, human features content, and updates.

Going into detail, educational content will clarify gambling regulations and correct misconceptions, aiming to increase public understanding and knowledge. Human feature content will showcase the inspiring dedication and professionalism of GRA’s team, fostering a deeper connection with the community. Updates will provide timely and engaging information on developments within the gambling regulatory landscape, ensuring stakeholders and the public remain well-informed and connected.

Through these efforts, AKIN and GRA together envision creating a vibrant social media presence that resonates with the community and elevates the GRA’s brand.

Talking about the appointment, Arvin Tang, managing director at AKIN, said, “We are thrilled to be chosen as the creative force behind GRA’s new social media front. Our team is excited to employ our expertise in content creation to develop compelling narratives that resonate with the community and elevate GRA’s presence on social media.”