Shanghai, China – Essence has recently announced the appointment of Gabrielle Kong as its agency’s new vice president for strategy in China. She will be responsible for leading brand and communications strategy for the agency’s clients and initiatives in the market.
In her new role, Kong will be reporting to Benjamin Wei, CEO at Essence China.
She is a seasoned strategy leader in media and advertising, helping marketers to drive growth and differentiation for their businesses, and brings into Essence more than a decade of industry experience from both the agency and brand sides.
Kong joins Essence from PHD in China where she served as group strategy director, where she was also a key account lead for a breadth of clients and was instrumental in winning new business for the agency. Other companies she has worked at include Carat, Razorfish, AKQA and Estée Lauder.
Speaking about her appointment, Kong said that she looks forward to working with the team to help marketers make smarter, more predictive decisions that will impact business outcomes in the short and long term, as well as build more differentiated communications platforms for ideas, experiences and execution.
“I’m thrilled to start a new chapter with an exceptionally talented team. Essence radically improves the value and relevance of advertising for brands and consumers by combining the principles of data science and the power of technology, while strategy unites data and analysis with human insight and creativity to identify and unlock more growth opportunities for brands,” Kong said.
Meanwhile, Wei commented, “I’m excited to welcome Gabrielle to our Essence team. As a strategist with creative, digital and media agencies, as well as on the brand side, she brings with her extensive knowledge and experience from across brands and categories. I believe her strategy leadership will help uncover more opportunities for growth, spark ideas that will differentiate brands away from the average and deliver better experiences for consumers, further strengthening Essence’s unique position as a full-service media agency for new-era marketers in China.”