Hong Kong – FTLife Insurance Company has officially changed its name to Chow Tai Fook Life Insurance Company (CTF Life) and revealed its new brand identity and membership programme.
Man Kit Ip, CTF Life’s chief executive officer, along with the company’s management team, officially unveiled the new brand identity during a ceremony at CTF Life’s concept centre, ‘The GalaMuse.’
CTF Life’s refreshed brand design features turquoise as the primary colour, symbolising the boundless vitality driving the company’s ongoing growth and progress. Complementing this vibrant hue, the colour scheme incorporates earth tones, reflecting the company’s commitment to environmental sustainability.
Additionally, the new brand icon, featuring four dynamic flowing lines, vividly represents CTF Life’s steadfast commitment to supporting customers and their loved ones throughout their life journey—from wellbeing and growth to healthcare and legacy.
Alongside its new brand identity, the company has introduced the ‘CTF Life * CIRCLE’ membership program, harnessing the Chow Tai Fook Group’s diverse network to deliver premium lifestyle experiences and offer value beyond traditional insurance.
The new membership program features three tiers—Diamond, Gold, and Basic—offering exclusive benefits across the Group’s diverse network, including hotels, dining, education, and health services. Members will also gain access to the Group’s membership alliances, initially including New World CLUB and KLUB 11, with plans to expand to CTF Club (Chow Tai Fook Jewellery’s membership programme) and NWC Club (New World China’s membership programme), broadening benefits in Hong Kong and mainland China.
An integrated marketing campaign for CTF Life will launch across online and offline platforms, featuring prominent rooftop LED billboards, outdoor ads at the Royal Hong Kong Yacht Club, and citywide bus and taxi ads, all aimed at boosting brand awareness.
The two brand videos showcasing the new brand and the highlight of “CTF Life * CIRCLE” will be broadcast on television, MTR in-train TV, digital and social media platforms, as well as prominent locations at the Group’s diverse conglomerate, starting today.
Man Kit Ip, said, “The launch of the new brand marks a new milestone in the company’s development. With a near 40-year legacy, CTF Life is among the most well-established life insurance companies in Hong Kong. With our new brand identity and unique positioning, we will further strengthen our collaboration with the diverse conglomerate of the Group, leveraging its robust financial strength and strategic investments across the globe to continue to expand our service network and optimise our products and services. We aspire to become a leading insurance company in the Greater Bay Area.”
He added, “With the brand promise of creating value beyond insurance, we are dedicated to supporting customers and their loved ones in navigating life’s journey with personalised planning solutions, lifelong protection and diverse lifestyle experiences.”