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Marketing Featured Southeast Asia

Universal Robina named top PH processed F&B exporter by DTI

Manila, Philippines – Local food and beverage company Universal Robina Corporation (URC) has been named by the country’s Department of Trade and Industry (DTI) as the top exporter of processed foods and beverages in the Philippines.

Based on value transactions recorded by the Philippine Statistical Authority (PSA) for 2019, Universal Robina’s export transactions have reached more than USD 30M for the said  year.

In a press statement, URC Vice President for global exports and frontier markets Brian Go stated that exporters are moving forward despite constraints on trade during the COVID-19 pandemic outbreak, as more lockdowns are imposed.

“This recognition for our hard work and dedication to our customers is especially meaningful, given the challenges businesses, and our nation as a whole, are facing because of the Covid-19 pandemic,” Go stated.

Universal Robina’s Brian Go, Vice President for Global Exports and Frontier Markets

Furthermore, the recent announcement also aligns with the country’s Export Development Council goals,  to which they stated that ‘export companies navigated their way to adapt to the abrupt digital transformation.’

“We looked at those companies who took their chances by embracing the shift of the changing business landscape towards a post-COVID-19 world…we wanted to hear their stories – their stories of survival, recovery and resilience and what their plans are as the country now moves towards the resurgence phase,” the council said during this year’s National Export Congress.

Universal Robina, through its Exports Group, is distributing their brands such as Jack ‘n Jill snacks, Great Taste instant coffee, and C2 ready-to-drink tea across 38 market countries. 

At present, the Global Export business unit serves nations and territories in North America, Europe, the Middle East, Africa, and Indian Ocean islands, North Asia, and Oceania, and the Pacific Islands. Its Philippine office also distributes its products to affiliate URC companies in Singapore, Hong Kong, and Malaysia.

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Marketing Featured Southeast Asia

Food Philippines movement seeks to introduce PH food to AU mainstream market

Sydney, Australia – The Philippine Trade and Investment Center, based out of Sydney, announced the launch of the ‘Food Philippines’ movement in order to promote Filipino food to the Australian mainstream market.

The movement is made possible by two collectives aimed at promoting Filipino cuisine to a much larger consumer base. The first is Entree.pinays, a collective of Filipina entrepreneurs that educated the Australian public on Filipino produce value, while the second one is Filipino Food Movement, Inc., a group of Filipino individuals aiming to put Filipino cuisine on the global scene.

Originally started out as a B2B partnership with Australian buyers and Filipino exporters, the Food Philippines movement started running in September and will end in December this year.

Some of the featured products include the following: Mama Sita’s Sinamak and Suka’t Sili vinegar, Jimalie’s organic coconut milk, Roaster Juan’s Premium Coffee, Miki’s Purple Yam Powder, Soyuz Calamansi, and Mama Sita’s Barbeque sauce.

The movement is also supported by the Export Marketing Bureau, the Department of Trade and Industry’s export management arm in the Philippines.