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Virtue elevates Fiona Knight to take newly-created role of head of account management for APAC

Singapore – Virtue, the agency powered by VICE Media Group, has promoted Fiona Knight, former business director at Virtue Japan, to the newly created role of head of account management for APAC, following rapid growth across the region.

In her new role, Knight will be driving commercial and operational excellence, including building the account management team, developing client partnerships and collaboration, and senior oversight on key accounts including Coca-Cola and Shiseido.

Knight has more than 20 years of experience working across FMCG, retail banking, entertainment, lifestyle and alcohol brands, including Red Bull Academy, Disney, and Mars. She first joined Virtue’s Tokyo agency from Y&R London to lead the Shiseido global business in 2020.

Commenting on her promotion, Knight said, “Working at Virtue for the past two years, I’ve seen first-hand how using a culture-led approach is such a strong and compelling proposition that truly sets Virtue apart. I’m delighted to be stepping into a leadership role in the agency to drive that work further and expand our existing client relationships, as we continue to grow the account management team across the region.”

Meanwhile, Lesley John, managing director for APAC at Virtue, shared that Knight is a strategic thinker with a broad range of experience leading big brands across digitally-led as well as traditional agencies. 

“She builds strong client-agency relationships and has excelled at effectively running accounts, underpinned by a great ability to create and manage teams. As Virtue continues to build brands from the inside of culture, Fiona will play a key role in shaping our next phase of growth across the region,” said John.

In April 2022, Virtue appointed Chris Gurney as its group creative director for its Singapore hub. He joins Virtue’s Singapore regional hub to build and define the agency’s creative vision, lead regional pitches and grow its creative teams to make work that stands out and gets recognised in culture.