Marketing Featured ANZ

Ausfilm’s latest Hollywood-esque trailer assembles the ‘perfect’ post-production team—remotely

Sydney, Australia – In true Hollywood-esque film action, the government-industry partnership organization Ausfilm has released a new film trailer that depicts how one can assemble the ‘perfect’ post-production team across Australia, while doing it remotely.

Titled ‘The Australian Job’ and produced by creative agency Paper Moose, the film focuses on a Hollywood producer and an Aussie ‘fixer’ hatching a plan to assemble the perfect Australian post-production team. Throughout the film, you see a music producer, a color artist, and a VFX artist showcase their work throughout the trailer.

In summary, the film trailer showcases just how easy and financially viable it is to complete post-production in Australia remotely, without global film and TV executives leaving home.

Speaking about the film trailer release, Rachelle Gibson, director of marketing and industry partnerships at Ausfilm, said that the campaign was about changing clients’ perceptions about posting their projects remotely with Australia’s incredibly talented post and VFX studios. She added that through this campaign, they aim to demystify the myriad of screen incentives available across Australia.

“Absolutely every one of the Paper Moose team brought their best game, superb creativity, and good grace and humor during lockdown. Ausfilm and its membership of screen service companies, couldn’t be happier with the campaign,” Gibson said.

The campaign was also made possible by Ausfilm member contributions for visual effects, colour grade, titles, score and sound post-production.

Meanwhile, Jeremy Willmott, creative director, at Paper Moose, commented, “Government incentives and rebates aren’t always the sexiest topic to broach, but what they represent is super exciting. We wanted to show this using the language and tropes of the film industry, and what better way than a thrilling film trailer to demonstrate Ausfilm’s offering and Australia’s great post-production talent.”

The piece was delivered to 5000 high-profile film and TV executives worldwide and includes a bespoke, web-based, screen production tax incentives calculator that both simplifies and showcases the varying incentives Australia offers to attract foreign projects.