Tag: FCB Interface

India – FCB Interface, part of FCB Group India, has appointed Noor Samra as its national planning director, bringing her extensive experience across both legacy and emerging brands to the agency. 

Known for her strategic expertise and innovative approach, Samra is expected to play a key role in advancing FCB Interface’s strategic capabilities and delivering impactful brand solutions in her new role. 

As national planning director, Samra will play a pivotal role in FCB Group’s Strategy Council, working closely with leaders across the network to enhance the agency’s strategic capabilities. Her impressive track record of award-winning work includes prestigious honours such as a Cannes Lion Grand Prix, Global Best of Best Effie, WARC Global Grand Prix, and APAC Effie metals, reflecting her commitment to excellence and innovation.

Samra brings extensive experience with some of the world’s most recognised brands, including Spotify, PhonePe, Whisper, Visa, HDFC Life, Lay’s, Kurkure, Doritos, Quaker, and Heineken. Her ability to navigate seamlessly between established brands and emerging clients highlights her depth and versatility in the brand strategy landscape.

Speaking on her appointment, Noor expressed, “I am looking forward to joining Dheeraj, Gaurav, and Rakesh, along with the talented team at FCB Interface. The agency already has great momentum, and I hope to add even more value and depth to our clients and creative showcase. FCB’s belief in creativity as an economic multiplier resonates with me deeply. Great work that serves as a benchmark in the industry while driving meaningful business results is what I aspire to orchestrate at FCB Interface.”

Meanwhile, Gaurav Dudeja, CEO of FCB Interface, said, “We can realise our ambitions of transformational growth and glory only with the right people forming the leadership core of the agency. And Noor’s appointment is a significant step in that direction. She brings a unique blend of strong academic background in sociology, experience as an ethnographer, and more recently of leading strategy on a wide spectrum of brands—from FMCG to consumer tech.”

“What encourages me most about Noor is her energy and ability to straddle across deep and immersive strategy work, as well as provide inspiring springboards with agility for creative teams to take a leap from. One just needs a quick glance at her line-up of Cannes and Effie’s wins to feel encouraged by her ‘winning’ DNA and hunger to do amazing work. I’m super confident that under Noor’s leadership, FCB Interface is poised to take the next level of growth and reputation,” Dudeja added.

Mumbai, India – FCB Interface, one of the creative agencies under the FCB Group in India, has announced a new chief strategy officer – ex-MullenLowe Lintas Aditi Patwardhan. The agency said the new appointment is part of its reorganisation towards becoming “future-ready” and “providing strategic partnership to its clients.” 

Patwardhan is a brand and business builder with 25 years of solid marketing and advertising experience. She’s had stints in Leo Burnett, and was most recently an executive director at MullenLowe Lintas. She has partnered with global brands for multinationals like Unilever, P&G, Whisper, Fair & Lovely, Pureit, Knorr, Kissan & McDonald’s and her marketing stints include DCW Home Products, International Bestfoods, Dabur India and Mattel. Having been on both sides of the table, she is well versed in the intricacies of business and the pressures of P&L.

Speaking on the appointment, Robby Mathew, vice chairman and chief creative officer of FCB Interface, said, “With Aditi on board, I look forward to some scintillating work emanating from razor-sharp strategy.”

Adding, Joe Thaliath, vice chairman & CEO of FCB Interface, said, “Really excited to welcome Aditi onboard. Aditi is a strong believer and practitioner of media-agnostic solutions to real problems. Her well-rounded experience and expertise is indeed a perfect fit to lead the agency in its next phase of growth! We look forward to creating inspiring Never Finished brand building stories with Aditi at the helm.”

On joining the FCB family, Patwardhan said that the agency’s strong strategy fundamentals and client partnerships made for a natural fit, but that it’s the strong solutioning focus of the much awarded ideas like the ‘Punishing Signal’ that excites her the most, which are at the confluence of “human truths, problem-solving & technology.”

“I look forward to the mandate of taking the momentum to next level and sharpening the strategy offering. We are in process of building a powerhouse planning team which offers clients multidisciplinary competencies. Powered by the strong philosophy of Brand Bedrock and a suite of tools that have proven results within the network,” said Patwardhan. 

The campaign ‘Punishing Signal’ is FCB Interface’s 2020 campaign with the Mumbai traffic police which aimed to address the problem of noise pollution on the city’s roads.