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Main Feature Platforms Global

To be more representative of fan base, Facebook drops Like button from Pages

United States – Facebook has revealed Wednesday that its Pages will no longer don the ‘Like’ button at the top of it, and will instead focus on and retain the ‘Follow’ button, in an aim to make the Pages experience more simplified and sensible. 

Since Facebook started, Pages are mainly ‘liked’ where the Page is automatically followed, with only a post-option of unfollowing it. 

In a press release by the social media network, Facebook said “We are removing Likes and focusing on Followers to simplify the way people connect with their favorite Pages.” 

It added, “Unlike Likes, Followers of a Page represent the people who can receive updates from Pages, which helps give public figures a stronger indication of their fan base.” 

For its wholly redesigned Pages experience, Facebook will also be making the Page design more simple and intuitive. The new design, the social media network said, will be much cleaner and more streamlined than before, making it simple for people to see bios, posts, and other important information.  

To also improve engagement and make Followers and public figures more closely connected, comments from public figures will be bumped to the top of the comments section seen in Followers’ News Feeds. Furthermore, people will now be able to follow Pages directly from comments and recommendations posts.

Along with its suite of new features is also a new text-based Q&A format, and improved Page management tools. Page owners will now have the ability to more clearly assign and manage admin access permissions based on specific tasks. For example, Page managers will now be able to grant varying levels of access to manage specific tasks including Insights, Ads, Content, and Community Activity & Messages. 

In line with making Facebook a safer platform, it has also improved its ability to detect forbidden activity including hate speech, violent, and sexual, or spammy content and impersonation. 

“We are continuing to expand the visibility of a verified badge to make it easier to identify posts and comments from authentic Pages and profiles. A verified Page’s comment on another Page’s public post, may appear higher in the comments section and be visible in News Feed,” said Asad Awan, head of Public Connections and Monetization at Facebook.

Prior to the platform’s official announcement, Facebook has already applied a new feature – a separate News Feed – for Pages, where Pages can now similarly navigate as a personal Facebook profile, following trends, interacting with peers, and engaging with fans. The dedicated News Feed will also suggest new connections, such as other public figures, Pages, Groups, and trending content that a Page or public figure cares about.

“We’re rolling out the redesigned Facebook Pages experience that makes it simpler for public figures and creators to build community and achieve their business objectives,” said Awan.

Facebook said the announced new features will progressively be rolled out to all Pages.

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Main Feature Marketing Southeast Asia

6 expert tips to ace social media for your online business growth

Starting an online business is becoming more of an option amid the ongoing pandemic as more people are relying on online purchases to obtain their needs. Albeit such a trend, deciding to put up a digital business can still be a tricky affair, as you’re dealing with matters that of any other type of business such as setting up a capital, procuring suppliers for your products, and building a staff among others. 

One of the considerations that must be taken into account is your marketing strategy, and with the influx of social media tools at your disposal, one must learn to leverage such tools in order to translate branding into sales, and eventually start seeing those bucks rolling  in.

Social Media Strategist Janelle Swing of the entrepreneurship and freelancing group Filipina Home-based Moms (FH Moms) shares the best ways to do just that. 

Janelle imparts six expert but doable steps the you can do right now to maximize the available online platforms, and eventually see an improved growth on your business online.

1. Product knowledge should be at the back of your hand

Start off by listing the features, benefits, and real of your products in order to identify how to properly draw your communication and marketing plan.

Janelle said that these three facets are essential for customizing branding and helping the product or service stand out amid a sea of online sellers breaking from the clutter 

“As an entrepreneur, you must be fully aware of the product feature and offerings that you are selling. It builds credibility and institutes trust amongst your target customers,” said Janelle.

2. Identify your target audience

As an entrepreneur, you have to walk in your customers’ shoes and identify correctly your customers’ concerns, needs, and pain points. Once you have figured your business audience, you can come up with an effective marketing effort, content plan, and communication treatment to reach out to your target audience.

3. Identify your price points

As an online seller, it is important to identify accurate price points of your offerings. Reaching a reasonable price point will be based on factors like your target audience, their consumption habits, the market competition as well as the value for money the product offers. 

Janelle further advises that an estimated price point lets you benchmark your position and helps you customize your communication plans for promoting your offerings and engaging well on social media without overdoing it. If gauged well, a well thought of price point can scale up a business to a great extent.

4. Craft a content strategy

An essential way to maximize social media reach for your business is to have a content strategy calendar in place, which if properly utilized can prove advantageous for most brands or businesses.

“It doesn’t have to be an expert strategy. But rather, you must identify what would best appeal to your audience. You just have to be able to use the existing tools of your platform in order to get the most out of it,” shares Janelle.

Showcase your products with multiple photos

While Shopping online you would want to vet a product and inspect the product details quite minutely before making a purchase. Similarly, it is essential that your customer gets to view different angles of the product you are cataloging in your website. Always make sure that you upload multiple photos that are shot well, backed by suitable lighting conditions and background, for your audience to fully appreciate it.

Leverage FB’s pinned post option

You can highlight the product or service that you want to feature with this option. It could also be an FAQ, or a “ways to order,” and descriptions showing available modes of payment in order for your customers to easily navigate their way and understand your offerings.

Use the auto-response feature

Using an auto-response feature is the best way to engage your customers, while you’re away. You can earn loyal and new customers depending on reliable and satisfactory customer service. With this auto feature, you can assist customers and answer their queries in real-time without having to log into your account every single time.

Use the FB live-selling feature

Part of your content strategy must include FB Live sessions to further engage your online audience. With this feature, you can directly engage with your audience in an instant while also offering your product and services. However, live sessions must be well planned in advance and spaced out adequately to build a sense of anticipation amongst your audience. Do not rush into these sessions, live selling is a terrific opportunity and if leveraged well, can have a reaching impact for your brand and business.

5. Find a bankable supplier to tend to your overall business needs

Apart from a considerable social media presence, as a seller, you should have access to the best available space to procure your regular supplies.

Always make sure that your supplier is a legitimate source of products with trusted sellers and offers dedicated customer service.

6. Your creative materials are the most essential tools

Presenting a fetching catalog of product photos is no easy task – it takes a good amount of creativity and adequate photo skills to make your product stand out from the clutter of online sellers. There are a lot of good options to curate highly engaging content online as per your business taste and needs.

Use Canva

“For starters, you may use Canva in creating your layout. This is an easy- to-use platform where you can use templates to layout your product photos, plus it is free. You just have to be consistent with the colors and template style of your photos to have an effective brand recall and brand association,” said Janelle.

Using social media to get positive leads and generate revenue doesn’t need a big budget. As an entrepreneur, you need the right attitude, a positive and go-getter mindset, and the ability to tap into free online tools at your disposal to unlock the social media prowess and strive towards a successful online business venture.

This article is brought to you by Zilingo Philippines.