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Tag: Fashion

Singaporean omnichannel secondhand fashion destination REFASH announces expansion to HK
Singaporean omnichannel secondhand fashion destination REFASH announces expansion to HK
Posted on April 22, 2024
by Teddy Cambosa
Hong Kongers can look forward to a specially-curated inventory of ‘brand new with tags’ (BNWT) women’s fashion from popular Singapore and other leading Southeast Asian brands, which are otherwise unavailable in the Hong Kong market.
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ZALORA elevates festive modest wear for Hari Raya celebrations in Southeast Asia
ZALORA elevates festive modest wear for Hari Raya celebrations in Southeast Asia
Posted on March 4, 2024
by Teddy Cambosa
As modest wear continues to grow in popularity across the region, this year’s ZALORAYA feature a diverse range of pieces from 19 renowned brands, including ZALORA’s private labels, and established and emerging local designers from Malaysia and Indonesia.
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Mandai ventures into fashion, releases sustainable apparel capsule collection
Mandai ventures into fashion, releases sustainable apparel capsule collection
Posted on February 19, 2024
by Teddy Cambosa
The apparel collection is an extension of Mandai Wildlife Group’s ‘Choose Good with Mandai’ campaign to raise awareness about how people can collectively protect nature and wildlife by making conscious choices daily.
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Tiger Beer literally keeps it cool with bespoke puffer jacket collaboration
Tiger Beer literally keeps it cool with bespoke puffer jacket collaboration
Posted on September 19, 2023
by Teddy Cambosa
Developed with Whatever Co., BBH Singapore, and LePub APAC, the jacket’s cooling system is powered by an ice-cold Tiger Beer, chilling the water that is pumped around the wearer's body via a network of silicone tubes.
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SHEIN teams up with SPARC Group to amplify reach of Forever 21 products
SHEIN teams up with SPARC Group to amplify reach of Forever 21 products
Posted on August 25, 2023
by Teddy Cambosa
The partnership is expected to expand SPARC Group's distribution of Forever 21, adding value and variety for SHEIN's extensive customer base.
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Lifestyle-campaign-with-Wunderman-Thompson
India-based ‘Lifestyle’ inspires fashion lovers to elevate their style in new campaign
Posted on September 28, 2022
by Kathleen Murata
The campaign is comprised of two quick, snappy, and fun 15-second digital-only films, which were conceptualised by Wunderman Thompson.
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Preview.ph honours ‘movers and shakers’ of local fashion scene in latest event
Preview.ph honours ‘movers and shakers’ of local fashion scene in latest event
Posted on September 5, 2022
by Teddy Cambosa
Preview.ph has honoured fifty local personalities that are considered ‘movers and shakers’ of the Filipino local fashion scene.
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Meltwater, Twitter launch fashion-centric report highlighting key fashion trends, discussion
Meltwater, Twitter launch fashion-centric report highlighting key fashion trends, discussion
Posted on July 22, 2022
by Teddy Cambosa
The report by Meltwater and Twitter explores the conversation drivers around top-trending fashion topics on Twitter over the past year— including luxury fashion, meta fashion.
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Zalora and Bray Leino Splash
ZALORA MY taps Bray Leino Splash to revamp influencer program’s UX
Posted on January 19, 2022
by Teddy Cambosa
ZALORA has tapped digital marketing agency Bray Leino Splash to enhance the user experience of its Community Influencer Program.
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ZALORA PH launches fashion and lifestyle credit card
ZALORA PH launches fashion and lifestyle credit card
Posted on October 29, 2021
by MARKETECH APAC
The credit card was launched to leverage the fortifying resolve of consumers towards online shopping.
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