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Marketing Featured Southeast Asia

Naga DDB Tribal appoints Farrah Harith-McPherson as new chief growth officer

Malaysia – Marketing communications agency Naga DDB Tribal has appointed Farrah Harith-McPherson, former managing director at media network M/Six in Kuala Lumpur, to step into the newly created role of chief growth officer.

Harith-McPherson is a branding and communications specialist with over 20 years of experience, and has served in a diverse range of roles in a leadership capacity. Aside from her previous role at M/Six, she has also held roles at BBDO Malaysia and M&C Saatchi.

In her new role at Naga DDB Tribal, Harith-McPherson will be reporting to Kristian Lee, Naga DDB Tribal’s CEO, and will work closely with Clarence Koh, the agency’s COO, Alvin Teoh, the agency’s CCO, and Alex Goh, the agency’s CSO, as well as Nik Radzi, the agency’s ECD. She will focus on driving the agency’s action goals focused on developing new services in pursuit of new business as well as organic growth. 

Moreover, Harith-McPherson will aid in charting the direction of the agency in identifying horizontal and vertical growth opportunities to elevate the diversity and level capabilities of its service offerings to existing as well as to its potential clientele. Her role also entails sharing responsibilities with the COO in streamlining the agency’s internal processes, managing key department operations, and providing guidance and leadership to agency staff members.

Commenting on her appointment, Harith-McPherson said, “I am thrilled to be joining an agency with such a strong legacy for building enduring and memorable brands. I look forward to continuing the strong growth momentum as well as being a part of the team that charts this next chapter to drive organic and new business growth for Naga DDB Tribal through new offerings and strategic collaboration.” 

Meanwhile, Lee stated that the hire was an indicator of the agency’s intent and ambition to continue to strive towards pursuing positive evolution to attain its goals of becoming an agency that truly understands and meets the marketing needs of brands of all sizes local and regional alike.

“With her experience, drive, and proven leadership qualities, Farrah brings not only vision and skill but importantly a strong voice that complements our management team perfectly. We could not be more thrilled and excited by her coming on board,” he said.