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Accenture Interactive acquires Entropia to expand experience-led transformation services in SEA

Singapore – Accenture Interactive, the digital agency arm of the professional services firm Accenture, has announced the acquisition of marketing consulting-meets-agency Entropia, to expand its unique position in the SEA market for experience-led transformation services, marking its first merge in the region. 

Accenture Interactive is a digital agency that drives sustainable growth by creating meaningful experiences by connecting human and business insights with the possibilities of technology.

Through the acquisition, Entropia will be complementing Accenture Interactive’s capabilities in customer experience, design, and creative communications. In addition, Entropia will help Accenture Interactive transform and reimagine its clients’ entire business through the lens of experience. It will also expand the creative talent pool within Accenture Interactive and create more learning and growth opportunities for people across both organizations.

Accenture Interactive’s Lead for SEA Thomas Mouritzen said, “Entropia’s addition will help us deliver innovation through technology to drive commerce and growth for our clients in Southeast Asia. It’s also an exciting chapter in our journey to strengthen and expand Accenture Interactive’s presence in the region.”

Meanwhile, Flaviano Faleiro, the president for growth markets at Accenture Interactive, commented that the acquisition of Entropia lets the arm lean further into their global vision to take experiences – designed through deep human insights and powered by creativity and technology – to the next level.

“It also helps us deliver on our growth ambitions for our people, clients, and the industry across the Asia Pacific region,” said Faleiro.

Entropia’s Founder and Senior Partner Prashant Kumar said, “This is the perfect time to join with Accenture Interactive and raise the bar in transforming data-driven marketing for businesses. I am thrilled to have both organizations come together and expand the canvas for our people, clients, and their customers.”