Melbourne, Australia – Australia-based integrated communications agency Icon Agency has appointed Simon Hobbs to step into its newly created role of executive director of digital.

In this new role, Hobbs will be leading Icon’s digital department with a focus on new business development and optimising the team’s processes and systems. 

Hobbs brings significant management experience, having previously grown multiple teams across agency and government. He previously consulted for the New South Wales government for two years, focussing on the complex content platform that is the website.

Commenting on his appointment, Hobbs said that Icon is in a fantastic position that aligns with his passions, and with recent and ongoing growth, there’s a great opportunity here for him to make a difference and help the team do their best work.

“Icon’s commitment to innovation is a real drawcard for me. We’re keeping one eye on the horizon to see what new technological opportunities are coming, like AI and the Metaverse,” he added.

Meanwhile, Chris Dodds, Icon’s managing director of digital, noted, “Adding Simon to our team reflects our commitment to constant improvement. In this next phase of growth his expertise and leadership will help our team operate at peak performance. Simon’s extensive experience with government projects strongly complements our strength and history of government work. We’re excited to add his knowledge and skills to our growing team.”

Joanne Painter, Icon’s group managing director, said “We continue to grow quickly thanks to the support and trust of our clients. Senior appointments like Simon strengthen our capabilities across all disciplines and allow us to offer multi-faceted, end-to-end projects.”