Kuala Lumpur – Malaysia-based integrated cloud platform Enginemailer, which focuses on email marketing services has been appointed by government-owned Malaysia Digital Economy Corporation (MDEC) to support its efforts in digitizing SMEs.
The support will mainly be given via the company’s flagship service, email marketing.
MDEC was established by the Malaysian government to propel Malaysia’s digital economy, which it refers to as the ecosystem of public and private sectors who produce, adopt and innovate digital technologies in the name of socio-economic productivity.
Enginemailer offers database management, email marketing, and transactional email services. It has unified features which deliver customer engagement across the entire email marketing and automation spectrum; combining drag-and-drop interfaces, advanced data analytics, and a complete set of integrations APIs.
Companies who will engage in Enginemailer’s services will be provided with tools to bring their brand messaging into customers’ inboxes through efficient email campaigns.
“Enginemailer is proud to be appointed as an approved TSP specializing in end-to-end email marketing service for SMEs looking to reach their target audience more effectively,” said CEO and founder Jeffri Shahul Hamid.
Malaysia announced during its Budget 2020 that its Digitalization Grant will allow SMEs to apply for a 50% matching grant, or a cap of RM 5,000 to adopt any three of the five key digitalization areas delivered by approved Technology Service Providers (TSP).
Jeffri cites Statista study that global email users in 2019 are estimated to reach 4.3 billion by 2023, a 400 million increase from 2019.