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Marketing Featured APAC

Cheetah Digital named ‘strong performer’ in email marketing service providers report by independent research firm

USA Cheetah Digital, a cross-channel relationship management solution provider for the modern marketer, has been named a Strong Performer by The Forrester Wave™: Email Marketing Service Providers report for Q1 2022.

Published by independent research firm Forrester, the report gave Cheetah Digital’s email marketing solution the highest scores possible across seven criteria including: dynamic content, privacy, security, distributed business model support, full-service support, globalization and product vision.

“Cheetah Digital positions its overall value, product strategy, and workflow as creating value through key stages of a customer’s brand relationship: acquisition, engagement, and loyalty,” read the report. It also noted that the Cheetah Digital platform “is designed to solve global marketer problems, not just offer a suite of functionality…big retailers, banks, and hotel chains that want comprehensive relationship marketing, not just email or mobile messaging execution, will find Cheetah Digital’s white-glove service unmatched.”

This year’s report evaluated 13 email marketing service providers based on 24 criteria, which are split into three categories—current offering, strategy, and market presence. Cheetah Digital has also been recognized in Forrester’s Now Tech: Real-Time Interaction Management, Q4 2021, and The Forrester Wave™: Cross-Channel Campaign Management (EMSS Modules), Q2 2021 reports.

“Email marketing is more relevant than ever, but only when executed properly on top of a secure infrastructure,” said Cheetah Digital VP of Content Tim Glomb

“Forrester’s report ranks the top providers in the space based on their 24-criterion evaluation. We appreciate the recognition of both the individual features and overall mission of the Cheetah Digital platform, as reflected in the report. At the end of the day, our goal is to help our customers exceed their customers’ expectations by making every interaction a moment of value,” added Glomb.

In working with American Airlines, the company saw a 50% email open rate and 84% completion rate (of the Experience using the Cheetah Digital Customer Engagement Suite). 

“We have a great relationship with Cheetah and we’ve been on the messaging platform for a while. So this was a good opportunity for us to see what else is out there in the Customer Engagement Suite from Cheetah,” said Ein Lomers, senior manager for marketing comms planning & owned channels at American Airlines.

This article is contributed by Cheetah Digital.

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SME Southeast Asia

Malaysia-based cloud platform Enginemailer partners with MDEC to help digitize local SMEs

Kuala Lumpur – Malaysia-based integrated cloud platform Enginemailer, which focuses on email marketing services has been appointed by government-owned Malaysia Digital Economy Corporation (MDEC) to support its efforts in digitizing SMEs.

The support will mainly be given via the company’s flagship service, email marketing.

MDEC was established by the Malaysian government to propel Malaysia’s digital economy, which it refers to as the ecosystem of public and private sectors who produce, adopt and innovate digital technologies in the name of socio-economic productivity.

Enginemailer offers database management, email marketing, and transactional email services. It has unified features which deliver customer engagement across the entire email marketing and automation spectrum; combining drag-and-drop interfaces, advanced data analytics, and a complete set of integrations APIs.  

Companies who will engage in Enginemailer’s services will be provided with tools to bring their brand messaging into customers’ inboxes through efficient email campaigns.

“Enginemailer is proud to be appointed as an approved  TSP specializing in end-to-end email marketing service for SMEs looking to reach their target audience more effectively,” said CEO and founder Jeffri Shahul Hamid. 

Malaysia announced during its Budget 2020 that its Digitalization Grant will allow SMEs to apply for a 50% matching grant, or a cap of RM 5,000 to adopt any three of the five key digitalization areas delivered by approved Technology Service Providers (TSP). 

Jeffri cites Statista study that global email users in 2019 are estimated to reach 4.3 billion by 2023, a 400 million increase from 2019.