Australia – Havas Group has integrated Australia’s independent performance marketing agency, Frontier Australia, into its global performance marketing network, Edge Performance Network (EPN).
Over the past 20 years, Frontier Australia has been continually innovating and improving the way it utilises data and insights to develop campaign solutions for its clients. By leveraging both online and offline media alongside bespoke creative solutions, it has been delivering for local clients including Finder.com.au, Temple & Webster, Global Shop Direct, and BlueBet, as well as EPN international clients including Norton/Lifelock and Noom.
Havas Group said that Frontier Australia will continue using its brand locally while adding branding representatives to its EPN membership.
Yannick Bolloré, Havas Group’s chairman and CEO, said that Frontier Australia’s addition to their global network will provide localised performance marketing expertise and valuable insights across all channels for the EPN network and its extensive roster of global clients looking to expand into the Australian marketplace.
“We are thrilled to officially welcome the Frontier Australia team to our Group,” added Bolloré.
Meanwhile, Steve Netzley, EPN’s CEO, said that they’ve had tremendous success partnering with Frontier Australia over the past few years, and the success they’ve enjoyed with them made their recent decision to formally add them into EPN an easy decision.
“Australia is a very important territory globally for EPN and our clients, and Frontier Australia is the perfect complement to the other EPN agencies around the world both culturally and through their ability to deliver for our clients,” said Netzley.
Steven King, Frontier Australia’s co-CEO, commented that they can’t speak highly enough of the global EPN network, run by Netzley and his leadership team, and their commercial vision, entrepreneurial mindset and focus on delivering what is really important to clients is completely aligned with ours.
“In them, we feel like we have found a true and trusted partner. Together, we very much look forward to continuing what has always been our priority – to grow our clients’ businesses and have a materially positive impact on their success,” said King.