New York, USA – Global communications firm Edelman has launched Edelman Smithfield, a financial communications boutique that specialises in the financial markets and strategic situations, serving clients in the United States, EMEA, Asia, and beyond. This move aims to bring together under one brand Edelman’s Financial Communications and Financial Services teams, combining specialised industry knowledge with global scale and localised expertise, while remaining connected to and integrated with Edelman’s full capabilities.

Moreover, Edelman Smithfield is focused on advising senior leaders and management teams in navigating complex matters that impact reputation and valuation. The firm has deep expertise in serving and communicating with the financial markets and is comprised of two primary practice areas, which include partnering with companies in the financial markets to help them protect, promote, and evolve their reputation, and partnering with companies navigating and communicating with the financial markets and during strategic situations.

Richard Edelman, CEO of Edelman, shared that the financial communications team has built an incredible platform and has advised on some of the highest profile clients and situations over the past several years. 

“We continue to see significant demand from both existing and new clients for the work that they are leading, especially given the volatility and complexity of the global financial markets. There’s tremendous opportunity ahead, and we will continue to invest in Edelman Smithfield to ensure the team is well placed to define the next generation of financial communications,” said Edelman.

Meanwhile, Lex Suvanto, global CEO of Edelman Smithfield, noted that they have a singular goal of building a financial communications powerhouse globally, and Edelman is providing the investment and runway to make this a reality. 

“We are the only firm that specialises in the financial markets and strategic situations while bringing the reach and resources of broader Edelman. Together as a global team and with a unified banner and strategy, we will unlock new opportunities, while always prioritising excellent client work, conducting ourselves with integrity and attracting and empowering an incredible team of dedicated advisors,” said Suvanto.

Edelman said that the new financial communications boutique’s asset management clients professionally manage more than $20 trillion combined, which, when coupled with insights from the annual Investor Trust survey, translates into a unique understanding of the global institutional investor landscape. It has advised on hundreds of transactions in the last five years, including some of the most prominent mergers and acquisitions, IPOs and restructurings.