USA – Global food company PepsiCo has announced a new multi-year global partnership with game developer EA Sports to deliver football-centric entertainment experiences for fans as part of the upcoming game release ‘EA Sports FC’. As part of this agreement, PepsiCo brands – Pepsi, Gatorade, and Lay’s – will join forces with EA’s football gaming franchise, EA Sports FC.

This collaboration enables them to work together to offer happy gaming experiences for modern football fans, while also confirming PepsiCo’s commitment to engaging fan experiences that include football, music, and gaming.

Adam Warner, head of global sports and partnerships at PepsiCo, said, “EA SPORTS is an iconic brand in the realm of football and has revolutionized fan engagement. With PepsiCo’s history and extensive involvement in football and entertainment, our brands are uniquely positioned to push the boundaries of football fandom. This partnership enables us to reach football fans and communities worldwide, and to provide them with experiences that elevate their connection to the beautiful game.”

Meanwhile, David Jackson, vice president of brand at EA Sports FC, said, “For years, PepsiCo’s brands have been delivering memorable moments for football fans, and we’re energised to incorporate that rich heritage into our own experiences as we set forth on this remarkable journey with EA SPORTS FC. We’re proud to partner with PepsiCo to create more unmissable experiences that will undoubtedly captivate fans of the World’s Game.”