Australia – GroupM agency Wavemaker unveils Dru Nho as its new national head of digital. Nho is charged with the strategic direction and leadership of the agency’s digital offering.

Nho is an experienced and dedicated digital leader who most recently helmed the digital team of WoolworthsGroup@DAN at Dentsu Aegis Network. His experience also includes being part of Ikon Communications and Mindshare.

Wavemaker CEO Peter Vogel said, “I couldn’t be happier to welcome Dru to Wavemaker. He’s a passionate and highly respected digital leader whose expertise will be invaluable in supporting our clients’ digital transformation journeys – particularly as e-commerce and personalization become more critical – ensuring they can respond to today’s market demands with the most effective and innovative solutions.”

Nho will be based in Sydney for the new role and will lead Wavemaker’s national digital & performance team to deliver best-in-class strategy in digital, performance, data, tech, and analytics.

Nho commented, “I am excited at the opportunity to join Wavemaker’s world-class team and work across its diverse range of clients. I look forward to helping accelerate our capabilities and effectiveness for clients and their brands.”

Recent client wins for Wavemaker include L’Oréal Australia & New Zealand, DoorDash, Journey Beyond Group, and Bumble.