New York, USA – Burson, the global communications company designed to create value for clients through reputation, has announced the first round of regional leader appointments in Asia-Pacific. 

The appointments of Burson throughout Asia-Pacific include Amelia Tipping as APAC chief growth officer, Marianne Admardatine as APAC head of innovation and creative transformation (in addition to her role as CEO for Burson Indonesia), Joe Peng as APAC and Greater China head of digital and intelligence, Douglas Dew as APAC head of corporate and public affairs, and Michael Rhydderch as APAC head of sustainability. 

Burson offers expertise in a wide range of practices, services, and industries, including corporate and public affairs, consumer and brand, ESG and sustainability, technology, energy and industrials, financial communications, health and wellness, and energy and industrials. Burson has 18 offices around Asia-Pacific. 

Speaking about the appointments, HS Chung, North APAC CEO, Burson, said, “Our offering in Asia is designed to provide clients innovative solutions at scale, across services, sectors, and stakeholders. With a comprehensive understanding of the opportunities and challenges businesses face today, and decades of experience in the region, we are confident that our leaders will drive immense value creation for our people, our clients, and our business.” 

Meanwhile, Adrian Warr, who will become South APAC CEO of Burson on September 16, said, “Built with the combination of unmatched talent, technology, and technique, our full-service capabilities focus on redefining reputation as a competitive advantage. Our regional hubs will integrate industry insights, cut-through creativity and AI-driven intelligence across teams, geographies and practices, offering clients a seamless Burson experience.” 

This follows the recent announcement of Burson’s merger with WPP’s BCW and Hill & Knowlton, as well as the strategic additions to its leadership team for Asia-Pacific, with the goal of strengthening its position and competencies in the area.