Singapore – Disha Goenka Das, formerly the senior global marketing director at Twitter, has joined property technology company PropertyGuru, as its new chief marketing officer. In her new role, Das will oversee the group’s brand strategy, corporate communications function, as well as the environmental, social, and governance (ESG) mandate.
In addition, she will spearhead experiences across all offline and digital channels for the brand by taking forward the new brand positioning that reflects a strategic evolution in the group’s growth to move beyond property search to offering end-to-end property solutions for consumers, agents, developers, bankers, valuers and city planners.
Das will report to Hari V. Krishnan, chief executive officer and managing director at PropertyGuru; and will now be part of PropertyGuru’s group leadership team.
During her stint at Twitter, she led the social media giant’s global strategy and built Twitter’s business brand globally. She was also previously the head of ad product commercialisation for Asia-Pacific at Google.
She brings into PropertyGuru a wide experience of strategic marketing and communications teams and cross-functional work streams, working extensively across over 30 markets in Asia, Europe, Latin America and the Americas.
Speaking on her appointment, she said, “I am thrilled to join PropertyGuru Group at such an exciting and defining juncture in the company’s journey. Their vision and latest brand positioning, which seeks to be a trusted advisor that guides every step of the property journey deeply resonates with me.”
She added, “My role is an exciting opportunity to contribute and make an impact on the Group’s role in the Southeast Asia property industry and I look forward to bringing my experience in tech and marketing to help offer solutions that continue to better all our stakeholder experiences.”
Meanwhile, Krishnan commented, “We are excited to have Disha join the team as our Chief Marketing Officer. She brings a strong skill set in technology marketing which is critical as we fuel PropertyGuru’s growth and guide all in the property sector to make confident decisions. Disha’s rich experience will aid the Group in our ambition to be a trusted advisor as we help people find, finance, and own their homes.”
Das’ appointment follows its recent brand positioning, summarised under the phrase ‘Where every step of your journey will be guided by Guru’.