Marketing Featured APAC

Flash Coffee appoints Bjoern Seeber as director of operations in APAC

Singapore – Flash Coffee, the tech-enabled coffee chain based in Singapore, has appointed Bjoern Seeber as its director of operations in Asia-Pacific, where he will be overlooking directives from demand planning and procurement to retail operations across all markets at Flash Coffee.

He was recently the vice president for logistics and fulfilment at instant grocery and retail delivery JOKR. Prior to that, he also served many roles in SoftBank Group, Delivery Hero, and Roland Berger Strategy Consultants.

Speaking on his appointment, he said, “The challenges for any operations team are immense in this post-pandemic world, which makes me even more motivated to create something strong and long-lasting. I want to help build an operations team within Flash Coffee that’s proud of its outstanding performance and is fun to work in.”

The appointment comes after Flash Coffee’s recent developments in the past few months, with opening new branches in Japan and South Korea, as well as securing a US$15m funding for its Asia-Pacific expansion.