Tag: director of marketing and communications

Hong Kong – Interpublic Group’s public relations agency Golin has elevated Lottie Longford, former director at Golin Hong Kong, to step into the newly-created role of director of marketing and communications for APAC.

During her stint as director at Golin Hong Kong, Longford has led the team’s health & wellness accounts, having transferred from the agency’s London location in 2016. She has also previously held executive roles at PR agencies Surgery Group and Katch PR.

In her new role, Longford will be handling Golin’s agency brands – Golin and DeVries Global, to regionally drive brand positioning and initiatives for both, working closely with global, APAC, and market leaders. She will be reporting directly to Simon Ruparelia, Golin’s head of growth, and Darren Burns, Golin’s president for APAC.

Commenting on her elevation, Longford said that across her past eight years at Golin, she has always been energised by the smart, creative work they do, and is proud of what they stand for – as well as admiring the innovation and achievements of the DeVries Global teams. 

“I’m excited to bring my experience and ideas to the role in amplifying our work and people,” she added.

Burns shared that Longford is one of their key business leaders in Hong Kong and someone who has a palpable passion for their industry. 

“In her new role, she will help shape our growth by communicating to talent, clients and the wider industry about the change we drive in Asia,” said Burns.

Singapore — Media investment group GroupM has announced the appointment of Anne Ng, former senior director for corporate communications in Lagardéré Sports, as the new director of marketing and communications for the Asia-Pacific. Ng will lead communication strategies for the APAC market, moving forward GroupM’s vision of “Making Advertising Work Better for People”.

Ng holds extensive experience in marketing campaigns for high-value clients. Aside from her director role at Lagardère Sports, she’s held positions as communications manager for Singapore Grand Prix where she was in charge of the media centre and press functions for Formula 1 Singapore Grand Prix. She also authored and published a book, produced an HIV anti-stigmatisation movie, and founded a publishing and communications consultancy ‘A Good Word’ prior to joining GroupM.

At Lagardère Sports, Ng headed corporate communication functions across APAC and the Middle East and was instrumental in amplifying the company’s brand equity in Greater China.

Ng will join the APAC regional leadership team. She reports to Ashutosh Srivastava, CEO of GroupM APAC, and Jill Kelly, chief marketing officer of GroupM Global.

Ng shared her thoughts on the appointment, saying, “As many media evangelists like me will attest to, GroupM is a leading, visionary brand whose work has fundamentally transformed the landscape of media, influenced consumer habits, and shaped global culture. GroupM is poised to be a force for good and I look forward to maximizing the potential of our trailblazing talents across the region, help strengthen the agencies’ already powerful legacies, and generate far-reaching value for clients.”

Meanwhile, Srivastava welcomed the investment group’s new signing.

“We extend a very warm welcome to Anne whose values, mindset, and wealth of experiences dovetail with the GroupM ethos. She will work closely with our regional leadership team to drive our collective agenda in shaping a new era of advertising that’s focused on bettering businesses and benefiting communities,” Srivastava said.

Last November, GroupM held its third annual ad marketing conference entitled SourceCode in Malaysia, which saw the company inviting key leaders from several top-tier brands to talk about how they are shaping the marketing landscape.