Cologne, Denmark – Global brand experience agency Uniplan has appointed Katja Sassi-Bucsit as its new director of global communications. In her new role, she will continue to apply her expertise and lay special focus on brand positioning and the further development of internal and external communication in China.

Before joining Uniplan, the experienced manager worked in various leadership roles in the Chinese Mainland for many years, amongst others, in the management team of Vok Dams China. 

Sassi-Bucsit will be reporting directly to CEO Europe Rüdiger Maeßen and will also closely cooperate with the entire management board of the agency around owner and group CEO Christian Zimmermann and additionally the managing director for China, Sonny Shen

She relieves Olaf Pempel, who is leaving the agency after one year to pursue a solo venture as PR consultant in Austria.

Speaking on her appointment, she said, “China and event communication have been accompanying me for 20 years now. I am happy that Uniplan is providing me the opportunity to add value through my extensive expertise and to build bridges between my two homes. This is a real dream role for me.”

Meanwhile, Maeßen commented, “I am very happy to have Katja, a respected China expert, on board, as China is still a key market for us. In business and culture alike, the country remains very dynamic. Katja possesses the necessary knowledge and experience to create an integrated communication strategy. I thank Olaf for the strategic sail setting and for laying the foundations of our communication strategy in the past twelve months.”