Singapore – Creative agency Ogilvy in Singapore has announced the promotion of Anggie Aprillia, former account director, to now assume as director of content. 

Aprillia first joined Ogilvy Jakarta in 2013 before transferring to Singapore in 2016, where she joined the social and content team, focusing on content strategy, execution, and delivery. She has led some of the agency’s highest-profile accounts including HSBC, Unilever, Prudential, and Changi Airport, as well as Moet Hennessy SEA. 

As part of her new role, Aprillia will be leveraging Ogilvy’s creative talent, partnerships, and delivery framework to help clients respond to changing market forces and consumer needs at speed. She will be reporting directly to Nicolas Courant, the local chief creative officer, and Amir Mireskandari, the SEA chief delivery officer.

Aprillia shared that effective content delivery in moments that matter most to consumers is the spine of the total brand experience, as it helps connect physical, digital, and virtual touchpoints to provide relevant experiences that spark interest and inspire interaction and transactions. 

“We have a razor-sharp mission to improve return on engagement and content marketing ROI for our current and future clients,” said Aprillia. 

Meanwhile, Mireskandari commented that Aprillia represents one of the first of many critical roles they are looking to establish in this space as they continue to see tremendous growth in their content services offering. 

“Anggie will attract, hire, and grow the right mix of skills, expertise, and experience as we scale our content capabilities and provide relevant and connected experiences to enable and support sustainable growth for our clients’ brands and businesses,” said Mireskandari.