Singapore – Driven by Singapore’s growing digital literacy and consumer trends, the real estate company CapitaLand has launched two new initiatives through its CapitaStar rewards programme, which are CapitaStar For Business, which offers a suite of digital solutions for retailers operating in CapitaLand properties and beyond, and a platform partnership with cashback app ShopBack. 

Both CapitaStar For Business and the CapitaStar-ShopBack partnership is aimed at driving more sales, traffic, and consumer engagement for retailers. Through the initiatives, CapitaLand will be able to derive more actionable consumer data insights to future-proof its retail asset operating platform and create sustainable value for tenants and consumers alike.

CLI said that it will evolve its omnichannel strategy, currently anchored on e-commerce platforms eCapitaMall and Capita3Eats, to focus on growing the CapitaStar ecosystem via CapitaStar For Business and the CapitaStar-ShopBack partnership. The operations of eCapitaMall and Capita3Eats will thus cease on 30 April 2022. 

Retailers currently onboard on eCapitaMall and Capita3Eats will be offered to transition to CapitaStar For Business and/or the CapitaStar-ShopBack initiative at preferential onboarding rates.

Chris Chong, CapitaLand’s CEO of retail and workspace for Singapore and Malaysia, shared that they are bringing in new partners and adding more digital services to create sustainable value for their retail partners in an omnichannel environment. 

“We are excited about the potential of CapitaStar for Business and the CapitaStar-ShopBack strategic partnership in improving CapitaStar’s reach and data analytics to drive better customer outcomes. We will continue to explore new ways of harnessing the digital capabilities of CapitaStar to provide value-adding experiences for both consumers and tenants,” said Chong.