Mumbai, India – Wondrlab, the platform-first marketing technology start-up in India, has appointed Jateen Kore, former head of digital marketing at banking firm IDFC First Bank, to be its new digital head

Kore brings with him over 20 years of experience in managing digital businesses across several industries including banking, financial services, and insurance, as well as telecom. He has been an entrepreneur of a B2B start-up and has previously held business roles at telco Vodafone, online marketplace, and life insurance providers ICICI Prudential Life and Tata AIG Life. 

In his new role, Kore will be setting up the digital practice and bringing forth the company’s platform-first approach to help brands win on digital. He will be based in Mumbai, India, and will report directly to Rakesh Hinduja, the co-founder and managing partner for content platform at Wondrlab.

Commenting on his appointment, Kore said that the opportunity to work with a dynamic start-up like Wondrlab is a great chance to augment his experience and contribute to the success of brands across categories.

“I completely believe in its platform-first strategy and I can contribute significantly to furthering their approach thanks to my digital-first experience. I look forward to an exciting and fruitful inning here,” added Kore.

Meanwhile, Hinduja shared that Wondrlab’s vision is to strengthen the digital ecosystem for brands, and they focus on building expertise that creates real value for them to support today’s dynamic marketing demand. 

“Jateen’s experience straddles the entire digital funnel and his key focus area is to apply a platform-first approach for our brands to win across social, performance marketing, influencer marketing, e-commerce, and martech best practices. His diverse skill-set and deep understanding of top digital-first brands like Vodafone and IDFC First Bank will help us deliver tangible creative solutions to our client partners,” said Hinduja.