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AnalogFolk taps Dixi Song as new strategy director for Asia

Hong Kong — Digital creative agency AnalogFolk has announced the appointment of Dixi Song, former senior strategist of Publicis Groupe, to be its new strategy director for Asia. Song will be responsible for bolstering the agency’s full-service offering for the market. 

At Publicis Groupe, Song was tasked with handling and leading the strategy for leading the company’s top-tier clients like Cathay Pacific and Under Armour. Song also holds extensive experience and expertise in the financial service business where she supported HSBC in its Asian wealth business.

Chris Ryan, managing director and partner at AnalogFolk Asia, commented, “360 customer experience planning is in increasing demand from our clients and Dixi brings that expertise to our team in Asia. She is fanatical about using data to help brands to become customer-first. She is an exciting new talent for us, not only adding another dimension to our team but also bringing a lot of energy to our culture.”

Meanwhile, Song shared her thoughts on her appointment, saying that as the world is looking forward to life beyond the pandemic, the company understands clients placing increasing emphasis on digital transformation and positive societal impact.

“AnalogFolk’s strong digital pedigree and its global ambition to be an agency of change was a key reason for my interest in working with them. I’m really excited to use my experience to build on our capability in Asia and to guide client strategy in this era of rapid change,” Song said.

This January, AnalogFolk also launched their new behavioural transformation consultancy ‘Mindworks Consulting’ to deliver augmented business outcomes to both marketing strategy and organisational design through applied behavioural economics.