Marketing Featured Southeast Asia

Stellar Ace unveils digital avatar influencers WINKmets

Singapore – Stellar Ace, the media and digital arm of Stellar Lifestyle, has unveiled its digital avatar influencers called WINKmets, which will promote creative content generation with the latest trends and happenings in Singapore.

The digital influencers are launched to mark Singapore’s 57th National Day.

The WINKmets includes Cashie Greeny, Shopper Pinky, Chef Reddy, and Gamer Bluey; these curious and adventurous explorers will feature across the island in Stellar Ace’s Home, Travel, Eat, Shop, Play (HTESP) consumer daily touchpoint ecosystem.

According to Stellar Ace, working with the WINKmets as influencers, partners and advertisers can create customisable and engaging content for Stellar Ace’s social media platforms, and their extensive digital out-of-home network, consisting of 6000 screens. 

“That’s targeted engagement to 35 million eyeballs every week. On top of this, there is direct engagement with the WINK+ App’s 220,000-user base. This is a cost-effective and streamlined way for brand exposure,” the company stated.

Meanwhile, Jeslyn Tan, managing director at Stellar Ace, commented, “This is an opportunity to change how we engage the public, in a way that’s more personable, conversational, and out of the box. Each of these WINKmets represent our audience. They are as amusing as they are relatable. This is us creatively repositioning ourselves to deliver a connected online and offline engagement experience for brand messaging and product content sharing.”

The WINKmets will share their personality and stories with artificial intelligence voices modelled after SMRT staffs that had been identified through an internal voice search campaign in June 2022. 

Marketing Featured Southeast Asia

airasia finally debuts first virtual idol

Kuala Lumpur, Malaysia – As the pandemic amplifies digital adoption, companies from different industries have been developing their online content and embracing digital trends.

On airline airasia’s side, it has started efforts bolstering online content, where in last March, it launched ‘Project Kavvai’, a program that seeks to discover and develop the next big virtual idol to be showcased as a streaming digital avatar content creator in ASEAN.

After a long wait, airasia has finally announced its first virtual idol named Aozora Kurumi and is set to debut on 8 May 2021, which will be live-streamed on YouTube at 8:00 pm MYT.

Clad in a Victorian-style outfit with her trusted pet Jetson, Kurumi is designed by a renowned illustrator artist in the virtual idol community, Yueko. She was brought to life by industry veteran Iron Vertex, with vocals provided by a talent chosen from the ‘Project Kavvaii’ open audition. Kurumi will be responsible for generating exciting online content in gaming and lifestyle categories with live broadcasts while participating in engaging online and offline activities in the near future. 

According to airasia, the airline will also be working with pixiv, the top online community for artists in Japan and across the world, to produce an exclusive fan art contest for Kurumi in September, and a dedicated pixiv channel on airasia wifi that showcases exclusive content from the pixivision platform.

Rudy Khaw, the chief brand officer of airasia Group, said that they are proud to introduce the first virtual idol, which they foresee will be a game-changer in the future of streaming content in ASEAN. 

“As a digital company, the constant change in the way people consume online content drives us to explore cross-industry innovations with Project Kavvaii to stay relevant and ahead of trends. We are also very excited to have pixiv onboard this journey which would bring us closer to the community and hope to see Aozora Kurumi taking the content world by storm very soon,” added Khaw.

For more updates on Kurumi, fans may follow her on YouTube, Twitter, and Instagram, as well as Facebook.