Malaysia – In conjunction with the upcoming Chinese New Year (CNY) celebration, Malaysian telco Digi has released a new short film, aimed at reminding Malaysians from all walks of life that ‘love’, ‘compassion’, and ‘understanding’ begins with family.

The short film, which was developed in partnership with marketing communications agency Naga DDB Tribal, highlights the importance of being flag-bearers of hope for one another.

Titled ‘The Undivided Heart’, the film tells the story of Amy, a young lady who inherits the family restaurant in the most challenging of times. This leads to friction between family members who run the business with her. Ultimately, she learns that the love of family is the cornerstone in times of adversity.

Cheng Weng Hong, Digi’s chief sales officer, shared that the telco wanted to inspire Malaysians to remain hopeful and optimistic during these new beginnings that bring families closer together as one. 

“On behalf of Digi, we would like to wish all Malaysians a very Happy Chinese New Year and to stay safe this festive season while adhering to strict standard operating procedures when spending quality time reconnecting with loved ones,” said Hong.

Meanwhile, Loo Chun Guan, Naga DDB Tribal’s creative director, commented, “This true-to-life story brought to life by the team at Naga DDB Tribal and Mojo Films reminds us that above all family is our true wealth. We would also like to take the opportunity to wish all Malaysians and their families a Happy Chinese New Year.”