Amsterdam, Netherlands – Global digital agency DEPT has launched DEPT®/AI, its new AI-focused practice that aims to help brands solve complex challenges and increase productivity through turnkey AI solutions and innovative creative experiences.

With a multidisciplinary team of over 400 specialists on five continents, DEPT®/AI enabled 30% of the agency’s revenue in 2022 and boasts a client portfolio that includes Philips, Google, and eBay.

“AI is unlocking limitless possibilities and potential for brands,” said Isabel Perry, VP of Emerging Technology at DEPT. She also explained that one of the main reasons for the launch is that DEPT’s clients are eager to leverage AI but are often daunted by the complex questions surrounding design, ethics, and operations.

“We give them an experienced AI implementation partner to capitalise on today’s opportunities, in a way that goes beyond the hype and makes sense for their business,” she added.

Dimi Albers, global CEO at DEPT also said, “We’ve been pioneering AI technology for over six years, helping brands like Just Eat Takeaway to deliver personalisation at scale, and Philips to analyse its data more effectively. We’ll continue to push the potential of AI, and believe it will power 80% of what we do as a marketing and technology services provider.”

The launch follows DEPT’s AI initiatives such as the AI-powered docking station to steer cargo ships, a machine learning hand tracking system to teach the American Sign Language alphabet, and the generative AI collectible cards for eBay’s MCM Comic Con campaign.

Last December, DEPT also launched a 300-person team called WEB3/DEPT to aid clients in experimenting with blockchain technology and building immersive experiences in the metaverse.