Manila, Philippines – Global advertising network Dentsu has announced the new wave of leaders in the Philippines, namely Jerry Hizon as chief creative officer for Dentsu Jayme Syfu and Dentsu One Manila, Elyse Bella as managing director of Dentsu Jayme Syfu, and Edg Samson as managing director of Dentsu One Manila.
Prior to his role expansion, Hizon previously led the transformation of the Dentsu One Manila creative team as its chief creative officer. He has also worked on Nissin Ramen, Dole Philippines and Seaoil and went on to win various awards and citations for their brands.
Ronald Barreiro, CEO of creative service at dentsu Philippines, said, “Jerry’s passion for excellence makes him the perfect choice for this leadership position. I’ve worked with him for 13 years and have seen how he has continued to elevate and evolve the creativity we do on behalf of our clients. Jerry has been heavily involved in the development of our next-gen creative leaders and the culture of excellence that we have imbibed in our leaders at dentsu has aptly prepared him for this career milestone.”
Meanwhile, Bella will oversee business transformation at dentsu. She has been a long-time dentsu account lead, directly overseeing its major Japanese accounts including Ajinomoto, Yamaha, and Glico. She was instrumental in leading the agency’s new business wins for Shell and Mang Inasal.
“Known as the agency’s resident “Tiger Mom”, Elyse is a tenacious and dedicated business leader who continuously provides comprehensive solutions for our clients. Having run the most profitable business unit in Dentsu Jayme Syfu for six consecutive years, Elyse will partner with brands to achieve meaningful progress for growth with innovative ideas and solutions and help businesses move forward,” Barreiro stated.
Lastly, Samsom has played a critical role in a number of dentsu Philippines’ most notable business wins, including a part of the team that won the Coca-Cola account. He has overseen top accounts including Jollibee, Unilever, and Wyeth.
Alex Syfu, chief advisor at dentsu Philippines, commented, “Edg is a true business leader who thrives in challenging work situations because of his calm and collected demeanour. With a solid track record and his strong affinity with our people, Edg is the perfect person to lead Dentsu One Manila to its next phase of growth.”
Barreiro was appointed as the new CEO of dentsu Philippines’ creative service line in October 2021, following the promotion back then of Merlee Jayme to the role of chief creative officer for Asia-Pacific at dentsu. Jayme has since stepped down from dentsu after serving with the company for six years.