Vietnam – Siddarth Malhotra, a veteran of the global creative and communications network dentsu, has been named as the new CEO of its dedicated creative division, Dentsu Creative, in Vietnam. Malhotra himself made the announcement on LinkedIn.
The appointment is an elevation where Malhotra served as managing director of the division for three years prior to moving into the current CEO position.
He is a seasoned leader of the dentsu network, particularly its Vietnam operations. He first joined dentsu in the market as chief client officer in 2018, and amidst leading Dentsu Creative Vietnam as MD which commenced in 2020, he also took on the role of being the CEO of Isobar in Vietnam, dentsu’s experience-led digital agency.
Back at Malhotra’s fresh appointment for Isobar, tripartite CEO Sanjay Bhasin who stands as the chief of dentsu for Thailand, Vietnam & Myanmar, praised Malhotra’s “deep understanding of how brands are built.”
It has not been long since dentsu’s creative network, Dentsu Creative, was officially launched in the industry. It was in June 2022 when parent org dentsu international made the announcement, and shortly after, the team of Dentsu Creative in India make historical waves for sweeping the top awards at Cannes Lions 2022.
In the end, Dentsu Creative India was hailed ‘Agency of The Year’ for its campaign ‘The Unfiltered History Tour’, which was developed for media company VICE.
Just before 2022 made a close, dentsu also unveiled a new leadership appointment in the market of Thailand. Oliver Kittipong Veerataecha was recently inaugurated as Group CMO of Brand Innovation at dentsu Thailand, which is also under Bhasin’s overall leadership.