Tag: Dentsu Creative Philippines

Claiming authenticity through uniqueness: How GLICO PH utilised UGCs to localise ‘Pocky Cha11enge’ campaign
Claiming authenticity through uniqueness: How GLICO PH utilised UGCs to localise ‘Pocky Cha11enge’ campaign
Posted on February 6, 2025
by Teddy Cambosa
The brand collaborated with Dentsu Creative Philippines and Dentsu X Philippines to execute this campaign through user-generated content (UGC) on TikTok. GLICO introduced the special day in coincidence with the popular 11.11 sales day in the country–a common occurrence amongst popular e-commerce pla...
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