Marketing Featured Southeast Asia

This Filipino salon brand to hold an all-female esports tournament

Philippines — Esports is truly making the waves today with brands from all verticals jumping to the platform. The latest in the Philippines is long-standing salon brand David’s Salon which has signed an agreement with Maharlika Esports League to hold an all-female esports tournament entitled David’s Salon Cup. The competition will be on PUBG: Battlegrounds – a popular online multiplayer game in the shooter genre and will have a ₱70,000 prize pool at stake.

According to the company, their foray into the esports realm is to include female athletes in their vision of the future in the digital arena. David’s Salon has previously supported female athletes, having created an all-female multisport team -Team David’s Salon back in 2005. 

David’s Salon Cup is open to all Filipina residents aged 16 years old and above. The competition will run from April 25 until May 8 and is targeting 1,000 participants in 100 teams from all corners of the country. Registration procedures and the complete details of the tournament will be posted on David’s Salon’s social media channels.