Malaysia – David Viray, who is head of branding of AirAsia for the last 2 years, covering both the airline and the super app in the Philippine market, has been elevated to assume the branding leadership region-wide. Viray, who announced the new appointment on his LinkedIn, is now the head of brand of AirAsia’s airline business in Malaysia and across all of its markets in Asia. 

Viray is a seasoned marketing leader within the AirAsia network, having accumulated almost 9 years of experience in the company. He started as a brand manager in 2014, and moved to several leadership positions in a combination of both region-wide and market-specific capacities 

In his LinkedIn post, he expressed elation on the way he would be starting his ninth year as an ‘Allstar’, the unique moniker of the airline for its employees. He shared that the excitement never fades despite being with the company for quite some time, and goes to thank Rudy Khaw, the airline’s chief brand officer. 

“Challenges keep on coming which helps me constantly feel that there’s always room for growth and possibilities,” he said. 

In November, it was announced that Tony Fernandes, the former Group CEO of AirAsia‘s budget airline, AirAsia X, has relinquished the said position to focus on his group leadership at parent firm Capital A