Singapore – Data Analytics Ventures, Inc, the loyalty and data business unit of Philippine conglomerate JG Summit Holdings, has tapped the services of marketing technology company Antsome to empower its data-related product and services marketing to its market by integrating Antsome’s customer data platform Antsomi CDP 365.

JG Summit is one of the largest and most diversified Filipino conglomerates, engaged primarily in businesses that serve a diverse market in the Philippines, Southeast Asia, and Australia with businesses that span retail, airline, consumer goods, manufacturing, and more.

Antsomi CDP 365 is an artificial intelligence-driven customer data platform which helps companies unify their customer data from multiple sources, such as mobile apps, web, social media, digital ads, customer relationship management (CRM), Point-of-sale (POS), offline channels, among others. It then delivers relevant activations with rich personalization across multiple touchpoints via both online and offline.

Furthermore, the CDP empowers companies to understand their customers’ behavior and intent across various channels and build a 1-to-1 customer journey at scale.

Serm Teck Choon, co-founder and CEO at Antsomi, is thrilled to have DAVI as their client, stating that DAVI is tasked to be the change agent for the JG Summit group, and they are born with the DNA of data.

“We are so excited to have the opportunity to work with them to unlock the opportunity of data-driven campaigns. Through Antsomi CDP 365, we help DAVI to enrich the customer experience of millions of customers through marketing automation,” Serm stated.

Speaking about the integration, Carla Yap-Sy Su, head of data, strategy and growth marketing at DAVI, commented, “Building a holistic approach to data allows us to better understand what offers and experiences can bring more value to our customers.”

She added, “Through our partnership with Antsomi, we are able to act on these insights and implement seamless and personalized customer journeys, integrate our platforms,and deliver iterative, performance-driven campaigns across multiple channels.”