Amsterdam, Netherlands — Dastgyr, a Pakistan-based B2B e-commerce marketplace platform, has announced it has secured a US$15m investment as part of a series A funding. This investment will contribute to boosting Pakistan’s e-commerce market. The investment was supplied by VEON, a digital operator that provides mobile connectivity and services through its VEON Ventures division.

Dastgyr offers businesses a one-stop-shop application that connects thousands of retailers with suppliers to give them access to real-time visibility on pricing and financing rates. Platform partners have included Coca-Cola, Nestle, and Reckitt.

Dastgyr will remain an independent entity, with a minority position being taken by VEON Ventures. The new investment round will support Dastgyr’s expansion into 15 new cities in Pakistan, alongside its existing network in Karachi, Lahore, Sialkot and Gujranwala.

Zohaib Ali, co-founder of Dastgyr, shared, “We are thrilled to achieve this milestone in the current global economic environment. We welcome the new investors to the Dastgyr family as we continue to work relentlessly toward our vision of building an Alibaba for emerging markets worldwide.”

Ali adds, “We’re lucky to have found strategic partners who believe in our mission and have displayed unwavering faith in our team. Financial inclusion, which is central to the startup’s mission, will uplift and enable Pakistan’s small- and medium-sized retail entrepreneurs, potentially unlocking up to an additional US$10b for the country’s GDP, according to our estimates.”

Meanwhile, Mohd Khairil Abdullah, CEO of VEON Ventures, said, “As part of VEON’s transformation into a digital operator that delivers a growing range of services to our customers we are investing in leading digital companies like Dastgyr in the countries where we operate. These investments are the building blocks of the digital ecosystem that will enable us to deliver on our strategy.”

The deal is VEON Ventures’ largest investment in a Pakistani start-up and reflects the group’s continued commitment to the region and to the growth of Pakistan’s digital economy.