Australia – Creative technology and digital agency Orchard has appointed Daniel Taylor, former head of data, analytics and strategy at digital and conversational agency VERSA Agency, to step into the newly created position of director of data and insights

Throughout his career, Taylor has worked with clients including British Airways, Ikea, Toyota, and Coca-Cola, amongst others. He has also held positions at government executive agency Service NSW, as well as an eight-year stint at digital agency Deepend, where he was the senior analytics and data planner before being promoted to director of analytics and insights.

In his new role at Orchard, Taylor will be expanding the agency’s data-led service offerings and working with strategic partners to drive more connected experiences for Orchard’s clients.

Taylor commented that the team at Orchard are hugely talented and has delivered some amazing work in the data and CRO space, and with huge momentum and some great new client wins, it is an exciting time to get onboard.

“Very early on in discussions with Orchard, we spoke about the need to ensure data is an ever-evolving resource that works across multiple platforms, teams, and use-cases. This will be a key focus for us to ensure our clients’ data tech-stack is future-proofed, less fragmented and set up for success,” he said.

Meanwhile, Mikaela Crimmins, Orchard’s head of experience, shared that Taylor is a leader who is equally as comfortable mining data to identify trends and narratives that drive change, as he is leading teams that connect brand promise to brand experience. 

“We are truly thrilled to welcome him to the team at Orchard and overly excited to watch our data capabilities expand with his rich experience,” Crimmins added.

Just recently, Orchard has also appointed Michael Di Natale, former managing director at digital and conversational agency VERSA Agency, to step into its newly created role of managing partner, in which he was tasked to bolster the agency’s growth and create connected experiences.