Tag: Dana McGraw
Singapore – Integral Ad Science (IAS) has introduced ‘IAS Total TV’, a suite of connected TV (CTV) solutions aimed at improving transparency for advertisers across streaming platforms. The offering provides aggregated data on genre, rating, language, show, and programme-level insights from platforms...
California, United States — Disney has expanded its advertising ecosystem with new data, AI, and measurement capabilities designed to give brands deeper insight, connected measurement and more effective optimisation across live sports and streaming environments. The company outlined how advanced analytics,...
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